As more states legalize the use of both medicinal and recreational marijuana use, more business are beginning to sprout up that sell marijuana and marijuana-related products. If you are starting one of these businesses up you may find yourself wondering how you can market your business and stand-out from all the other new marijuana businesses looking to do the same. Here are a few tips that can help you with your marijuana marketing.
Differentiate Yourself From Your Competitors
Anytime you are putting together a marketing campaign, you want to establish who you are as a business and how you are different from your competitors. Basically, you want to create an identity for your business. Think about who you want to target and market to and what services you can provide those individuals. Perhaps you want to market medicinal marijuana to cancer patients or maybe you want to sell edibles to those with anxiety. Establish an identity and then market that identity. This helps you keep your focus and ensures all of your advertising campaigns are cohesive and convey the same message.
Create a Participation-Based Online Media Campaign
One of the hottest trends in marketing right now is to create a participation-based online media campaign. Coca-Cola was one of the first large companies to successfully implement this strategy with their "Share a Coke" campaign. Users shared the hashtag "ShareACokeWith..." with their family and friends. Everyone wanted to find their name on Coke cans and bottles and share a picture on social media. Creating an engaging and trending online campaign can increase brand awareness.
Establish an Emotional Connection With Your Consumer Base
Lastly, be sure to establish an emotional connection with your consumer base when you are creating blogs, Facebook posts, Twitter posts, email messages or any other type of marketing-related item. You want to connect with your consumer base. When a connection is established they are more likely to do business with you and remember your business name. Share touching stories about users, share your own story, or even post videos answering user questions so users can see you and your personality. Anything you can do to establish a personal and emotional connection is beneficial.
With so many new marijuana businesses bursting on to the scene consumers are overwhelmed at the choices they have when they want to purchase marijuana or a marijuana-related product. As such, marketing is key. Being able to differentiate yourself from your competitors, creating a participation-based online media campaign and establishing an emotional connection with your consumer base can help you market your business. A great marijuana marketing agency can help you with all of these goals. Contact an established marketing agency who has experience with marijuana marketing and advertising today to find out how they can help you grow your business.